Search Engine Optimisation - CAT3 Business Systems

Can your website be found on the Internet? According to a recent survey 81% of people on-line use search engines to find the products and services they need. Consequently ensuring your wesite is search engine friendly is essential. Search engine Optimisation (SEO) are the techniques of setting up a website in a way that maximizes its chances of showing up at the top of the search engines. The difficulty commences that each search engine has its own set of algorithms or rules that determines where websites appear in the search engine rankings for specific keywords.

A properly executed Search Engine Optimisation campaign will allow you to drive targeted traffic to your website for the keywords that are critical for your business. The targeted keywords ensure that the visitors that come to your site are looking for the products or services you offer.

For example, if you are an estate agent in Cheshire you might target keyword phrases like “buying a house in Warrington” or “Knutsford Estate Agent”, whereas searches for more generic phrases like “homes” or “house” might yield much less relevant results.

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