Real Life - Pay Per Click Example

How to fill a Hotel in 14 days

Our client contacted us on the 14th December explaining how they only had four bookings for Christmas and would have to close as there was little point in opening, could we help? Talk about cutting it fine, in reality we had nine days to rectify the situation.

We quickly developed a pay per click marketing campaign targeting last minute Christmas and New Year breaks. We included the words “last minute” and “late booking” or “bookings” throughout our selected key phrases in fact we were using phrases that were up to five words long. The benefits with these phrases are that the cost per click was cheap, around 35p.

We knew we were onto a winner when within three days we had sixteen more bookings for the Christmas break and we were starting to attract bookings for New Year. Our client was amazed at the results and decided to leave the campaign running until the 23rd December. We then focused the campaign on New Year, which ran until the 30th December by which time we had every room in the Hotel booked for New Year. And we are talking a 30 Bedroom Hotel on Blackpool Promenade.

So what price success? Well the total spend on pay per click campaign was £800 which attracted 1810 people to visit the website and resulted in a very busy and lucrative holiday period. In fourteen days we turned disaster into success. Would you like a boost to your sales?