Acquisition - Conversion

Acquisition is all about Getting Customers.

If Marketing drives traffic to a site, Acquistion or Conversion is all about how much of that traffic become customers. Most sites only convert between 1% and 2% of visitors into customers. Marketing costs money, so it makes sense to increase your conversion rate, rather than spend more money driving more traffic to your site.

Cat3 uses sound Conversion techniques to persuade more of that traffic to become customers by looking at the following:

• The Clarity of your Message - is it clear what you do or sell?
• Visitor Sight Path - does your design take into account how people actually use the web?
• USP - a compelling reason that someone should give you their business rather than a competitor.
• Funnel creation - different routes for customers with different needs/problems to follow.
• Calls to Action - make it clear what you want your visitors to do and how to do it.
• For Ecommerce, is your process a barrier or does it facilitate a purchase?

Conversion consultancy also includes good design, presentation, information organisation, easy and clear navigation - good Usability techniques.

Call us now on 0845 8386377 to find out more.