Insurance Broker Case Study

Business Challenge             

Aspect Insurance Services originally had a website which looked homemade and certainly did not reflect the true image of the business. They had a number of issues regarding their Internet presence, particularly concerning domain names and the poor performance of the website in the search engines. Unfortunately like many websites they received no enquiries and therefore no sales from their website. 

Solution

After a comprehensive review of the clients business, including research into the market and key phrase analysis the following goals were established.

1. Create a design that identifies with our clients customer base, and ensure that is does not reflect a city style, corporate image.

2. Develop easy-to-use application forms for several niche areas of business. (Many customers would work outside of a normal office environment)

3. Include a site content management system which was easy-to-use giving Aspect Insurance and their staff full access and control of their website content..

4. The website needs to be found within the search engines for critical keyword phrases applicable to the motor trade, haulage, lorry, HGV, LGV, and commercial insurance on both local and national searches.

Results

Within weeks the website started to produce results and traffic increased steadily to an average of 1500 unique visitors a month within the first year. The website achieved many first page listings in Google, Yahoo and MSN.

Through a combination of good on-line marketing and search engine optimisation, developed by CAT3 systems, Aspect Insurance became one of the leading insurers in the heavy goods haulage market with almost 90% of the visitors coming from search engine positioning.

Traffic has increased steadily and now averages 3000 unique visitors a month. The site now attains great search engine listings for many HGV, commercial vehicle, motor trade and other commercial insurance search terms. Aspect Insurance now considers the website to be a major factor in the businesses success and ensures it plays a big role within the business marketing strategy.

Ivan Goddard Managing Director of Aspect Insurance said,

“The services of CAT3 have been far beyond what we were expecting from our initial meetings, your advice over layout, content, positioning and placement have been invaluable to our company. The constant review and development of our web site has been first class and a refreshing change from what some people class as after sales service.
I would have no hesitation in recommending your services to a prospective client and have in fact already recommended you to a number of our contacts”

If you want to know what we do and how we do it call Chris on 0845 838 6377