Cat3systems - Email Marketing 

Retain Existing Customers with Email

Permission-based email marketing is one of the most powerful marketing tools available, particularly for retaining existing customers. It is easy, affordable, direct, targeted and highly effective. When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing methods (e.g. direct mail or print advertising). With email marketing, you can communicate to your target audience very quickly which means your message is disseminated in minutes, not days or weeks - and you can see the results of your efforts immediately.

Email marketing is an affordable way to stretch a tight marketing budget. With a response rate five times greater than direct mail and 25 times the response rate of banner ads, email marketing is the most effective way to increase sales, drive traffic and develop loyalty. Direct Mail costs 200% more than email marketing

Newsletters allow you to maintain a good relationship with existing customers and can keep them up to date with new products or industry news, legislation etc. 

Cat3systems can advise you on the best way to run your Email Marketing campaigns.  We can manage your campaigns for you or provide you with the tools to do it yourself.  Give us a call on 0845 8386377 to discuss your needs. 

Anti-Spam Rules 

The Privacy and Electronic Communications Regulations came into force in December 2003.

This law relates to unsolicited email marketing to individual subscribers but not to Corporate Subscribers. Before sending unsolicited emails to individuals, you must obtain their consent. 

The key points are that there must be some form of positive action by the individual; they must understand that they are consenting and they must understand what they are consenting to.  For example “If you sign up for this service you will consenting to receiving email marketing from us unless you tick the opt-out box provided.”  An unsubscribe option must be provided in the marketing email.