Cat3systems - Consultancy

If you already have a website you will have discovered that it's simply not enough to have an Internet presence. You have to "Market" your site by as many means as you can to "Drive Traffic" to it. After all, there are an estimated 2.7 Billion pages out there (growing daily) and your pages have to compete or be lost.

There are many ways to "Drive Traffic" to a site and most of them have a cost implication. Sadly, it's also true to say that "Driving Traffic" to you site is not enough either. It has to be the right sort of traffic and once that traffic arrives, you will normally want them to become your customer, by buying your products or using your services. This is what we call "Conversion".

There is little point in driving the wrong sort of traffic to your site, or paying to drive traffic to your site only to have it leave without taking any action! Over the last few years the cost of Driving Traffic to a site has risen, whilst the average Conversion Rate has fallen to between 1% & 2% of visitors.

Want to know why you're losing 98% of your online customers?

Here at Cat3systems we take a rounded, holistic approach to site development:

Step 1: Strategic Plan - Know who your market is and have a plan to reach them. Develop Psychographic and Demographic Profiles (who they are and why they buy). Analyse your online competitors.

Step 2: Marketing - How to drive traffic to your site by using Search Engine Optimisation, Link Building and Paid Advertising.

Step 3: Acquisition - Conversion. How to convert visitors into customers using Conversion Architecture - we look at the Clarity of your Message, Visitor Sight Path, your USP, Funnel Creation, Scent Trails and Calls to Action.

Step 4: Retention - it costs 5 times more to attract a new customer than to keep an existing one so we use Retention techniques to encourage visitors to return to your website and become repeat customers.

Step 5: Tracking - things change, your company changes, the market changes, the environment changes, so we use Web Analytics to track what is happening. We can then work out what is working and what isn't so that we can advise you on how to adapt to your online market.

If you have a site that is under-performing or would like to develop a new site please call us to talk about our Consultancy services on 0845 8386377 to find out more.