What is Pay Per Click Advertising-Internet Marketing

Pay per click or paid search engine advertising is one of the most effective forms of advertising available to any business. Why! Because it offers the ability to have complete control over your internet advertising, you can switch it on and off in seconds. You can advertise at dates and times that suit your business. You can monitor its performance in great detail enabling you to measure accurately your return on investment.

How does it work?
In simple terms you bid a fixed amount on a selection of key phrases that we know are being used to find your product or service on the internet.

When these phrases are typed into the search engines by someone looking for these services your advert appears right in front of them. When they see your add and click on the link they go straight to your website to see the products or services you are offering.

Now the real benefit to this type of advertising is you only pay when someone clicks on your advert and goes to your website. That’s why it’s called pay per click.

Now what other types of advertising only charge you when someone actually wants to look at your advert. And do you realise that clicks can be as little as 10p. That’s why it’s such a cost effective advertising medium.