Cat3 - Client Case Study

Client: Park Hall Hotel
Location: Charnock Richard Leyland
Website: Hotel, Conference and Party Venue.

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Challenge: The Park Hall website was typical of the older generation website in that little attention had been given to design and interaction for the visitor. Due to the technical structure it was also not very search engine friendly and could not be found in the search engines. Park Hall was concerned that booking agencies were easily siphoning their traffic which resulted in unnecessarily high commission rates. The agencies were in effect taking Park Halls business on the internet.
With a busy conference and Party season during the winter, Park Hall needed a simple to use on-line party reservation system allowing visitors to book places on any of their party events.

Objectives.

1. Create a site that shows all aspects of the Hotels business from weddings, conferences, parties, holidays etc.
2. Incorporate a simple to use and update on-line party booking system.
3. Build a site that is search engine friendly and optimise the pages for targeted key phrases.
4. Incorporate an easy to use content management system which will enable Park Hall to update their site in minutes.
5. Develop and easy to maintain picture gallery for multiple images and categories.
6. Develop an on-line e-mail marketing system which would store all subscribers details and allow Park Hall to create and send targeted marketing e-mails.
7. Allow for future expansion at minimal cost.

Outcome: Within two months Park Halls website could be found in all the major search engines which resulted in a big increase in on-line bookings and a decrease in commissions to booking agents.

The website now has many first page listings for parties, hotel conferences, medieval banquets, team building, weddings etc.

The party booking facility is regularly used by visitors to the site and makes life easier for the reservations team.

The e-mail marketing system is now extensively used keeping customers informed of special offers, party nights etc.

Call cat3 systems on 0845 838 6377 and find out how we can help your hotel make money of the internet.